In the first part of the series we establish brand building principles that guide the brand portfolios of LVMH and Kering.
the art of waiting
“the art of waiting” is a personal report that cherishes the inclusivity and immersion at Moncler’s “The Art of Genius” event in London but takes a critical point of view on execution.
the apple of fashion
Identifying similarities between luxury fashions dark hero rick owens and technology giant apple
the rise of the conversation product
We look at the best practice to structuring a luxury fashion product portfolio and explore changes at the “top of the pyramid”.
the purpose of luxury
luxury, merely the signal of the rich to show-off? In this article we identify four roles as the purpose of luxury