In the first episode of the LVMH & Kering comparison we look at Saint Laurent and Celine.
Category: portfolio deep-dive LVMH & Kering
In-depth comparison of LVMH’s and Kering’s luxury fashion brands.
I have put a break on this category as I am studying it within my Master thesis. I will publish my full thesis after it is graded.
discovering brand building principles
In the first part of the series we establish brand building principles that guide the brand portfolios of LVMH and Kering.