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Recent Posts

Perennial Brand over Current Creativity: Lessons from Q1 2024
exclusivity vs community
Michele to Valentino
my favorite Fall Winter 2024 looks
chasing desirability – The Trend of 2024: Heritage Re-Connection

Recent Comments

choose your words: Systematicity vs. Consistency – capture the essence on the most important ability for brand-building
Rockstars – different histories, converging styles – capture the essence on discovering brand building principles
the rise of the conversation product – capture the essence on the purpose of luxury

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