Hi, I‘m Karl,

I am writing this blog to share my ongoing exploration of the luxury fashion industry as consumer, creator, and observer  – trying to navigate the noise and capture the essence.

Within the dynamics of fashion & luxury, I focus on brand positioning, consumer behaviour and the duality of tradition & innovation.

MY GREATEST REBELLION, the brand I founded with my friend Linus, is rooted in our shared passion for sustainable, handcrafted, and unique clothing.

About me personally: I like to wear slouchy aesthetics; smoothies with ginger are my favourite; paintings from Barnett Newman give me energy and with Gerhard Richter, I indulge in melancholia.

Raised in Berlin, Vienna, and Heidelberg, lived in Mannheim, Milan, Frankfurt and London, located in Paris.